Despite it being widely known that texting while driving is dangerous, throughout Canada, people continue to engage in the activity. While the prevalence of the activity would seem to indicate campaigns to stop the activity have fallen on deaf ears, a billboard recently posted in Toronto may have prompted some drivers to think twice about the activity. Located along the Gardiner Expressway, the bill board simply states “Text and Drive” and then includes the name of a purported funeral home.
As is turns out, the funeral home does not really exist and the website for Wathan Funeral Home reveals that the billboard is actually a public service announcement focused on stopping drivers from texting while behind the wheel. The advertising company behind the campaign is not making any money on it and received the space for the ad for free.
Texting while driving is just one of many activities that when done while driving constitute distracted driving. Engaging in distracted driving can cause crashes that result in serious injuries, even death. Because doing things while driving, such as texting, is a choice and these incidents are completely preventable, it is particularly upsetting when they occur. Drivers responsible for the negligent behaviour may be held responsible.
Just how effective the public service announcement will be, remains to be seen. If you, a friend or a family member are victims of someone's negligence and suffering from injuries and losses, contact us to speak to one of our lawyers to know your rights and what steps you should be taking in order to protect your rights for the future.